Makumbiri Game ParkA full digital presence, built from the ground up
Social media management, Google visibility, an original content library, a Base44-built website and a LinkedIn presence — five workstreams engineered to turn wildlife into bookings.
Great destination. Invisible online.
Makumbiri Game Park has the hardest asset to build and the easiest to lose: real wildlife, real views, real guest stories. The job was to convert that into a digital presence that ranks, converts and can be measured — without changing the character of the park.
What was holding growth back
- A destination with strong word-of-mouth but almost no discoverable online presence.
- Photos and footage spread across staff phones — no brand-consistent content library.
- Enquiries arrived through personal WhatsApp chats only, so nothing could be measured or followed up.
What we set out to achieve
- Be found when people search for a game park or safari day out in Zimbabwe.
- Publish a consistent, ownable stream of wildlife and guest content.
- Give the park a fast, mobile-first website with a single, tracked enquiry path.
- Open a B2B channel for corporate retreats, schools and tour operators.
Five workstreams, one funnel
Each stream was built to feed the next: content feeds social, social and Google feed the website, the website captures the enquiry, and LinkedIn opens the higher-value conversations.
Social Media
Facebook, Instagram & TikTok
The park's social presence was rebuilt as a booking engine, not a noticeboard — every post either builds desire for the destination or moves someone closer to an enquiry.
What we built and ran
- Facebook page rebuilt: new cover, services, opening hours, pinned booking post and a working WhatsApp button.
- Five content pillars agreed and rotated — wildlife encounters, conservation work, guest stories, packages and behind-the-scenes ranger life.
- Posting rhythm of 4–6 posts a week across Facebook and Instagram, with 3 short-form videos a week for TikTok.
- Comment and DM management with a response window under two hours during park hours.
- Instagram highlights restructured into Day Visits, Stayovers, Activities, Rates and FAQs.
Business Profile, Maps, Search & Ads
Most of this market starts on Google — so the goal was simple: appear for the searches that already carry intent, and make the map pin impossible to miss.
What we built and ran
- Google Business Profile claimed and rebuilt: correct category, service list, hours, seasonal notes and a weekly photo upload routine.
- Map pin corrected and directions verified, with photo sets for the gate, reception and main viewpoints.
- Review engine launched — a QR card and a WhatsApp follow-up that asks every guest for a review on departure.
- Search campaign built around 'game park near me', 'safari day trip Zimbabwe' and 'family day out Harare', with location and hours ad extensions.
- On-page SEO foundations on the new site: page titles, descriptions, image alt text, structured data and a submitted sitemap.
Content Creation
Photography, drone & video
Everything published came from our own shoots. A single monthly production day stocks a full month of content, so the feed never depends on stock photos.
What we built and ran
- Monthly shoot day covering game drives, feeding times, accommodation, dining, sunsets and ranger teams.
- Drone aerials of the park, watering holes and the entrance approach — used for hero images and reel openers.
- Roughly 30 short-form videos cut per month from each shoot: vertical, captioned, hook-first.
- A branded caption bank and template set so staff can post without design help.
- Organised asset library with a signed-off usage list, so every image is cleared for ads and print.
Base44 Website
Design, build, publish & maintain
Built entirely on Base44 by our team — no template purchase, no developer handover. One site that carries the destination story and captures every enquiry.
What we built and ran
- Full site built: home, about the park, wildlife, activities, accommodation, rates, gallery, visitor info and contact.
- Mobile-first throughout, since most visitors arrive from a social link on a phone.
- Enquiry form writing straight into the park's enquiry inbox and admin dashboard, tagged by source.
- WhatsApp click-to-chat on every page, plus click-to-call for gate and bookings.
- Photo gallery and short video sections so the content library is visible on the site, not just on social.
- Published on the park's own domain with SEO fields, sitemap and a fast, lightweight build.
B2B demand & credibility
The final piece. LinkedIn is where the higher-value bookings live — corporate retreats, team days, school trips and tour operators — so the park got a voice there too.
What we built and ran
- Company page created and completed: banner, logo, location, services, overview and a call to action for partnership enquiries.
- Positioned around three buyer groups: HR teams booking retreats, schools planning trips and inbound tour operators.
- Weekly post cadence mixing park updates, conservation stories and a quiet 'book the whole park' offer.
- Founder and manager profiles optimised, with a simple employee advocacy routine for the team.
- Direct outreach and connection lists built for HR and travel-trade decision makers, with a shared inbox for replies.
Attention on social, intent on Google, proof on the site
Content & social
Wildlife reels and guest stories earn attention from the right audience.
Google & ads
High-intent searches meet a complete profile, reviews and a live campaign.
Base44 website
The story closes on a fast site with rates, activities and proof.
Enquiry → booking
One tracked form and a WhatsApp line turn interest into a confirmed visit.
Six months of compounding presence
Built to be owned, not rented
The final deliverable was independence: accounts in the park's name, content they can reuse, and a website their team can update without a developer.
Everything handed over
- Brand content library: shoot archive, drone footage and cleared image sets.
- Caption bank, hook list and story templates for the park's own team.
- Google Business Profile and Ads accounts, transferred and documented.
- Facebook, Instagram, TikTok and LinkedIn pages fully set up and handed over.
- Base44 website with admin access and a one-page editing guide.
- Monthly reporting template tying enquiries back to source and spend.