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Certificate in Digital Marketing

A comprehensive 3-month program covering all aspects of digital marketing from strategy to execution.

3 months ($80/month)$8053 lessons
Certificate in Digital Marketing

About This Course

This certificate program is designed for professionals and entrepreneurs who want to master digital marketing. Over 3 months, you'll learn:

  • Digital marketing strategy & planning
  • Social media marketing across all platforms
  • Search engine optimization (SEO)
  • Email marketing & automation
  • Content marketing
  • Paid advertising (Google, Facebook, TikTok)
  • Analytics & reporting

Graduates receive an SDM Certificate of Completion.

Course Content

1

Introduction to Digital Marketing.

10 min

2

What is Social Media Marketing?

0
3

Traditional Marketing vs Digital Marketing

3 min

4

Advertising in the 90's

2 min

5

Platforms and Tools used for Digital Marketing

7 min

6

The Digital Marketing Ecosystem

5 min

7

The Customer Journey (Very Important)

4 min

8

Key Digital Marketing Objectives

4 min

9

Key Digital Marketing Metrics (KPIs)

4 min

10

What is a Digital Marketing Strategy?

3 min

11

Setting SMART Marketing Goals

3 min

12

Understanding Target Audiences

3 min

13

Buyer Personas

3 min

14

The Digital Marketing Funnel

3 min

15

MODULE 2: MULTIPLE CHOICE QUESTIONS

3 min

16

Role of a Website in Digital Marketing

4 min

17

Website Essentials

3 min

18

Landing Pages vs Websites

0
19

Content Marketing

3 min

20

Copywriting Basics

3 min

21

MODULE 3: MULTIPLE CHOICE QUESTIONS

0
22

What is SEO?

0
23

How Search Engines Work (Simple)

0
24

Types of SEO

0
25

Keywords (The Heart of SEO)

0
26

Keyword Research

0
27

On-Page SEO Essentials

0
28

Content & SEO

0
29

MODULE 4 PRACTICAL TASK

0
30

What is PPC?

0
31

Google Ads Overview

0
32

Google Ads Structure

0
33

Writing Effective Ads

0
34

Social Media Advertising

0
35

Budgeting & Bidding

0
36

What is Social Media Marketing?

0
37

Major Platforms & Uses

0
38

Content Types

0
39

Content Calendars

0
40

Engagement & Community

0
41

Assesment

0
42

What is Email Marketing?

0
43

Types of Email Campaigns

0
44

Email List Building

0
45

Email Automation

0
46

Assesment

0
47

Why Analytics Matters

0
48

Why Analytics Matters

0
49

Key Metrics

0
50

Google Analytics Basics

0
51

Understanding Digital Marketing Tools

0
52

Essential Digital Marketing

0
53

Capstone Project Requirements

0