Define SEO and explain how it’s broken into two major components: on-page and off-page SEO. Outline why both are crucial for improving search engine rankings.
What is On-Page SEO?
- Content Quality: High-quality, informative, and engaging content.
- Keyword Optimization: Using keywords effectively in titles, meta descriptions, body content, and internal links.
- Page Structure: Proper use of HTML tags (H1, H2, etc.), optimized URL structures, and clean, user-friendly layouts.
- Mobile-Friendliness: Ensuring the site is responsive and loads quickly on all devices.
- Internal Linking: Linking to other relevant pages within your website to improve navigation and link equity distribution.
What is Off-Page SEO?
- Backlinks: Acquiring high-quality backlinks from authoritative websites.
- Social Signals: Engagement and shares from social media can influence visibility.
- Brand Mentions: Unlinked mentions of your brand or content across the web.
- Online Reputation Management: Improving your site’s trustworthiness through reviews, testimonials, and authoritative mentions.
How On-Page and Off-Page SEO Work Together:
- On-page SEO ensures your website is technically and contextually aligned with what users and search engines need.
- Off-page SEO boosts your site’s credibility and authority through backlinks, mentions, and reputation.
- Explain that while on-page is about optimizing content and structure, off-page focuses on building authority.
- Both are complementary and should be continually worked on together for the best SEO results.
