SDM Digital Academy Assessment
Social Media & Content Marketing Assessment
Content Pillars · Facebook Ads · Personas · Customer Journey · Instagram · TikTok
25
Part A — 25 MCQs (1 mark each)
75
Part B — 5 practicals (15 marks each)
Part A — Theory (25 marks)
25 questions on content marketing & content pillars, Facebook Ads theory, customer personas, the customer journey, Instagram and TikTok.
Part B — Practical Simulations (75 marks)
5 hands-on scenarios: Content Pillar Framework, Facebook Ads Setup, Facebook Ads Optimisation, Customer Persona & Journey, and Instagram & TikTok Strategy.
Content Pillar Framework
Facebook Ads — Campaign Setup
Facebook Ads — Optimisation
Customer Persona & Journey
Instagram & TikTok Strategy
Important: Do not refresh or close this page — your progress will be lost. Complete Part A and Part B in one sitting.
Pass mark: 60% overall (80%+ Distinction, 70%+ Merit).
Pass mark: 60% overall (80%+ Distinction, 70%+ Merit).